As we continue in talking about showing cattle and all that comes along with the beef industry, I thought it might help to really look at some of the campaigns that are out there. Beef campaigns are ran to educate people on why eating beef and raising beef is so important. This is like the "So God Made a Farmer," campaign that ran so hot back in 2014. It was a dodge commercial that turned into an international slogan for advertising for farmers across America. These campaigns impact so many people when they are ran and may even change the views of some.
This image is one of the ads that they ran on TV which focused on the "Iron Campaign," directed towards women.
There was a campaign that was ran in March of 2016 that focused on woman in the beef industry. This campaign was called, "You're Better on Beef" and it really stressed the importance of how healthy it really is to eat beef. It targeted women across America and really stressed how they should feed beef to their families. "You're Better on Beef" also made women realize the importance that iron plays in there diets and focused on empowering women that are involved in the beef industry. Many think that this industry is more for men, but the American National CattleWomens Association shows that women are just as involved in this industry as men are. The "You're Better on Beef" campaign started as a social media campaign and eventually progressed into advertising in TV commercials as well as radio advertisements. The campaign focused on 2 very large times which was there "Iron Campaign," which was targeted at women and the "winter Campaign" which was focused on all people getting there essential nutrients from beef. All in all, this campaign is fairly new, but will take a huge turn for the entire beef industry by stressing all the health benefits that come along with eating beef.
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